Launch of new logo

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The Beyond Words logo has been redesigned and was officially launched at our AGM in October 2022.

The redesigned logo uses a clear font, a semi-colon and the colours green, lavender and purple to epitomise the Beyond Words brand.  The tagline, ‘Sharing life stories’ describes the way the client’s story is shared with the biographer, family, friends and future generations.

At Beyond Words, our biographers document the life stories of clients in aged care facilities by writing and publishing their biographies. These biographies are treasured by the client, family and friends and the impact of the biography process, on all involved, extends beyond words.

The design brief was to produce a simple logo with a refreshed colour palette and incorporate a writing element. The graphic below outlines the meaning of the logo and the new colour palette.