The value and impact of our work extends beyond words.
While the published biographies we co-create with our clients are a permanent legacy of a life lived, these biographies are a by-product of a more valuable therapeutic process of story-telling, enabled by empathetic listening. While there is often detail shared that is not included in the final published biographies, it is the process of personal reflection and talking about ones’ life that is most valuable. Beyond Words recognises this value, and the positive impact that extends beyond the life of the author.
The Beyond Words logo has been redesigned and was officially launched at our AGM in October 2022.
The redesigned logo uses a clear font, a semi-colon and the colours green, lavender and purple to epitomise the Beyond Words brand. The tagline, ‘Sharing life stories’ describes the way the client’s story is shared with the biographer, family, friends and future generations.
The design brief was to produce a simple logo with a refreshed colour palette and incorporate a writing element. The graphic below outlines the meaning of the logo and the new colour palette.